Improve With Our 5 Audit Framework™
Could your church do a better job at communicating? Probably so.
That’s why we offer a complete Communications Audit of your brand, your messaging, your facilities, and your communication channels.
We’ll leverage over 20 years of communications experience to give you a comprehensive report on the health of your Messaging, Signage & Print Materials, Website, Social Media – and even offer solutions to fix the areas that are weak.
What does a Communications Audit include?
Virtual OR On-Site Assessment
To best fit your budget, we offer either an ON SITE audit or a VIRTUAL audit.
ON SITE AUDIT
If you choose an ON SITE audit, one of our seasoned brand specialists will come to you, meet with your team for 1/2 day and review all your communications related collateral. That includes your brand assets, corporate verbiage, online presence, advertising efforts, printed collateral, and your signage.
On Site Audits: $1500 – $2500
VIRTUAL AUDIT
If you choose a VIRTUAL audit, we do a more limited audit of the items offered in our ON SITE, while still providing you our 5 Audit Framework™. We’ll ask you to send us a sampling of your collateral and pictures of your property, and we’ll schedule an online meeting with your team.
Virtual Audits: $650 – $850
5 COMPREHENSIVE AUDITS
Every audit comes with our 5 Audit Framework™
BRAND AUDIT
We‘ll start by listening to your organizational story and assessing the strength and uniqueness of your brand by asking some key questions: Who are you? How did you get to where you are? Where do you dream of going? What are your challenges? What brand assets do you currently have? How consistent is your brand being conveyed across various channels?
CHANNEL AUDIT
We’ll gather and review all of your current Communications Channels and look for Wins (Keep it up), Losses (Adjust your strategy), and Gaps (Get started). Channels included: Website/App, Social Media, Email, Print Collateral, Signage, Local Publicity and Facilities.
SYSTEMS AUDIT
Poor Communications Systems lead to brand reputation issues, inconsistent deliverables, overwhelmed employees, and frustrated members/guests. We’ll evaluate your current systems that you have in place, and make recommendations for enhanced solutions.
AUDIENCE AUDIT
Communication is a bi-directional process. Just because you told your story, doesn’t mean anyone ‘heard’ your story. Maximum traction occurs when your story uniquely connects to your audience. We’ll take some time to understand your ideal audience – and assess how well your story is being conveyed to that audience.
CONTENT AUDIT
Words matter. How you talk about yourselves is a major factor that affects stakeholder ‘buy in’. We’ll assess the verbiage you use to talk about your brand, the content you deploy to engage your audience and the consistency of your content strategy.
The Communications Audit helped me convince our leadership to invest in communications for our church.
FULL REPORT & RECOMMENDATIONS
Getting a consultation without realistic executable action items is a waste of your time. Our Communication Audits won’t leave your team frustrated and overwhelmed. We’ll provide an honest assessment and provide realistic recommendations that you can get to work on right away. We’ll also offer our services to help you get it all done.
Tips For A Great Communications Audit
- Get “buy in” from Sr. leadership first – and get them to make it a priority for the staff. Let everyone know it will be a process, not just a few surveys.
- Let people know ahead of time what areas you plan to audit and identify the key stakeholders that need to be part of the process.
- Identify the ‘win’ – what problems could the audit solve? what encouragement could it provide?
- Schedule Pre and Post meetings to discuss the process and results. Calendar more time for the process than you think you need.
- Make sure every item that needs improvement is assigned a specific person to ‘own’ the task – and have a follow up report meeting in 3 months.
- Make it fun, and find a way to ‘reward’ people for their time and input.
- Find a “WIN” in every area – and follow up with each staff person with encouragement for what they are doing well!
- Get perspective/input from an ‘outsider’ who can help say things that staff don’t feel comfortable saying.